The Promise and Pitfalls of Retailer/Vendor Collaboration The Promise and Pitfalls of Retailer/Vendor Collaboration IIR Shopper Marketing Conference October. - ppt download
Innovations in Shopper Marketing: Current Insights and Future Research Issues - ScienceDirect
Booz GMA Shopper Marketing Overview | PDF
Booz GMA Shopper Marketing Overview | PDF
Deloitte/GMA - Shopper Marketing Study 2007 by stanley stevens - Issuu